These days, a recruiter’s first impression of you does not come from how you present yourself in person or over the phone (unless you meet them at a job fair). It comes after a quick online search for your name and information. You can almost guarantee anyone you will have an interview with has googled you before you walk in the door. As a professional, particularly as a job seeker, you want that first impression to be a good one. Having an online brand also makes you more accessible to people and companies whom you want to know more about your goals and aspirations.