It is important to research the company you are interviewing with prior to the interview. This can be the showcasing factor that sets you apart from other applicants. A few things you will want to know about the company in advance are: the job description of the job you are applying for, what their products and services are, current sales, company culture, leadership, benefits, news, government filings, company decision makers, company needs, the interview format, and how you will fit within the organization.